
Ambition
Sail smart with Ambassador’s Ambition
Ambition brings the joy of classic, no-fly cruising to even more UK ports, offering a relaxed and affordable way to explore the world. Departing from ports like Liverpool, Newcastle, Dundee and Belfast, this smaller, friendly ship delivers a welcoming atmosphere and thoughtfully crafted itineraries.
Ideal for adults seeking a more traditional cruise experience, Ambition blends comfort, charm, and cultural exploration. Whether you're chasing the midnight sun in Scandinavia or soaking up the sights of Southern Europe, Ambition offers a unique way to discover unforgettable destinations closer to home.

Ambassador Ambition Cruise Ship Overview
Ambassador Ambition is the second ship in the Ambassador Cruise Line fleet, delivering a boutique-style experience with a focus on classic cruising and exceptional value. Originally built in 1999 and refurbished for Ambassador’s launch in 2023, Ambition carries approximately 1,200 guests and 500 crew, providing a comfortable and intimate atmosphere. The ship offers a welcoming environment tailored to adults and solo travellers, with an emphasis on British hospitality, immersive itineraries, and a no-fly cruise experience from UK ports such as Tilbury and Newcastle.

Why Choose Ambassador Ambition?
Ambition is perfect for those who appreciate a traditional cruise environment combined with modern comforts. The ship boasts a smaller size, making it easy to navigate and offering a friendly, community feel onboard. With a curated range of entertainment, enrichment, and shore excursion options, Ambition caters to guests who want thoughtful travel experiences in a relaxed setting. Exceptional value, regional UK departures, and an adult-focussed approach make her a compelling choice for cruisers.

Cabins on Ambition
Ambition offers a variety of well-appointed cabins, ranging from inside staterooms to suites with ocean views. Every cabin is designed for comfort and functionality, featuring flat-screen TVs, climate control, a vanity area, and tea and coffee making facilities. Many cabins come with ocean views, while the more premium accommodations include additional living space and upgraded amenities. All cabins are serviced daily and include dedicated stewards to ensure a smooth and restful stay.

Balcony Staterooms and Suites
While balcony cabins are limited on Ambition, guests can still find premium accommodations in the form of Junior and De Luxe Suites. These spacious suites offer elegant furnishings, separate seating areas, and benefits such as welcome gifts, priority embarkation, and enhanced service. Though Ambition lacks private verandas in most staterooms, the ship’s expansive open decks and public areas ensure guests can enjoy the sea views in comfort.
Popular Destinations on Ambition

Iceland and the Arctic Circle
Ambition sails north to breathtaking destinations like Reykjavik, Akureyri, and even ports within the Arctic Circle. These voyages offer the chance to witness midnight sun, volcanic landscapes, and rich Viking heritage.

Western Europe and Iberia
Guests can explore the coasts of Spain, Portugal, and France, including stops in cities like Lisbon, Oporto, and La Rochelle. These itineraries blend scenic cruising with cultural immersion and culinary exploration.

British Isles and Northern Europe
Ambition visits charming British and Irish ports including Liverpool, Dublin, and the Orkney Islands. She also travels to Scandinavian destinations and the Baltic Sea, calling at Copenhagen, Stockholm, and Tallinn.

Mediterranean and North Africa
In the warmer months, Ambition explores both classic and off-the-beaten-path Mediterranean destinations like Rome, Valencia, Valletta, and Casablanca. These cruises are ideal for discovering ancient cities, sun-drenched shores, and exotic flavours.
Bars & Dining

Casual Dining Options
Ambition’s Borough Market buffet provides a relaxed atmosphere and a wide selection of international and British favourites. Quick bites are available from the Alfresco Grill, while light refreshments can be enjoyed in the lounges throughout the day.

Specialty Restaurants
For those seeking a more refined experience, Ambition offers specialty dining options such as Saffron, known for its contemporary Indian menu, and Sea & Grass, a stylish grill house. These venues provide an elevated culinary experience at a small supplement.

Bars and Lounges
Ambition features a variety of welcoming bars and lounges. The Observatory is ideal for cocktails with a view, while the Purple Turtle Pub delivers a traditional British pub atmosphere. Other options include elegant cocktail bars and quiet lounges perfect for afternoon tea or evening conversation.
Entertainment & Activities

Main Venues
The Cavern and The Palladium are Ambition’s principal entertainment venues, hosting live music, comedy, and variety shows. From classic cabaret to guest performances, evenings on Ambition offer something for every taste.

Enrichment and Learning
Ambition excels in enrichment programming, with expert guest speakers, themed sailings, and workshops in arts, crafts, and photography. The ship’s library and card room offer peaceful spaces for learning and leisure.

Wellness and Fitness
Guests can relax at the Green Sea Spa, which includes a beauty salon, massage therapies, and a thermal suite. There’s also a fitness centre with panoramic views, offering gym equipment and optional fitness classes.

Daytime Activities
The daily schedule includes a variety of activities from dance classes and quizzes to arts and crafts and enrichment lectures. Outdoor spaces include a pool and sun deck, perfect for socialising or soaking in the views.
Frequently Asked Questions (FAQ)
Yes, the ship features accessible cabins and facilities for guests with mobility issues. It is recommended to notify the cruise line in advance for specific requirements.
Absolutely. Ambition has single occupancy cabins and offers a sociable onboard atmosphere, with hosted events and group activities to help solo guests connect.
Yes, Wi-Fi packages are available for purchase. Service quality may vary by region and is ideal for browsing and staying in touch.
Yes, various drinks packages are available, covering soft drinks, alcoholic beverages, and premium coffees. These can be pre-booked or added onboard.
Your cruise fare includes accommodation, main dining venues, entertainment, and many onboard activities. Additional charges apply for specialty dining, drinks, excursions, and spa treatments.
The dress code is mostly smart-casual, with optional formal nights on longer cruises. Guests are free to dress comfortably while enjoying the relaxed onboard atmosphere.
Ship facts

Ambition

Entertainment

Entertainment
Clifton Lounge

Entertainment
Angel Bar

Entertainment
Pendennis Bar

Activities

Activities

Food & Drink

Food & Drink
Saffron – the speciality Asian restaurant

Food & Drink
Chef’s Table – an intimate, exclusive dinner experience

Food & Drink
Borough Market – serving breakfast, lunch, afternoon tea and dinner

Food & Drink
Lupino’s – Mediterranean speciality restaurant

Food & Drink
Holyrood

Body & Soul

Body & Soul
